Rusty Shelton

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Gordon Ramsay’s Recipe For Success: Be More of Yourself

Gordon Ramsay’s Recipe For Success: Be More of Yourself

by Rusty Shelton | Mar 29, 2023 | Platform, Social Media

My boys love Gordon Ramsay. You can see them in the header image ~ Luke is 15 and Brady is 13. Like many in their generation, they are not really interested in high-production, traditional TV shows, preferring to watch random “You-Tubers” catch bass in east Texas or...
Charity Golf + Macallan 12 = A Lesson in Lead Generation

Charity Golf + Macallan 12 = A Lesson in Lead Generation

by Rusty Shelton | May 25, 2021 | Entrepreneurship, Fun, Platform

A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above).  Thankfully for me, this post isn’t about the way I played, it’s about a great reminder I received on lead generation....
How to Get the Most Out of the 2019 #HarvardWriters Conference

How to Get the Most Out of the 2019 #HarvardWriters Conference

by Rusty Shelton | Jun 19, 2019 | Platform, Public Relations, Social Media

Welcome to the 2019 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 15th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
Lessons From The Stage: 5 Things Keynote Speaking Taught Me The Hard Way

Lessons From The Stage: 5 Things Keynote Speaking Taught Me The Hard Way

by Rusty Shelton | Jun 14, 2018 | Entrepreneurship, Platform, Public Relations

How many domino moments have you had in your career? A domino moment is something that starts with a seemingly insignificant happening but in the rear view mirror becomes the starting point for an exponential amount of awesomeness. I’ve been fortunate enough to...
Announcing My Newest Book: Authority Marketing

Announcing My Newest Book: Authority Marketing

by Rusty Shelton | May 1, 2018 | Platform, Public Relations, Social Media

I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my...
Announcing the Launch of Zilker Media

Announcing the Launch of Zilker Media

by Rusty Shelton | Oct 4, 2017 | Entrepreneurship, Platform, Public Relations, Social Media

I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
How to Get the Most Out of the 2019 #HarvardWriters Conference

5 Ways to Get the Most Out of the 2017 Harvard Writers Conference

by Rusty Shelton | Mar 29, 2017 | Platform, Public Relations, Social Media

Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
Pop Quiz: What’s the best way to grow your email list? (A: Quiz Marketing)

Pop Quiz: What’s the best way to grow your email list? (A: Quiz Marketing)

by Rusty Shelton | Nov 19, 2016 | Platform, Public Relations, Social Media

Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
Is Your Website a Dead End? Here Are 4 Ways to Find Out

Is Your Website a Dead End? Here Are 4 Ways to Find Out

by Rusty Shelton | Aug 11, 2016 | Platform, Social Media

I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
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