Rusty Shelton

Zilker Media Take The Leadership Trust Assessment

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The magic of second chances ~ Happy 8th birthday, Zilker Media

The magic of second chances ~ Happy 8th birthday, Zilker Media

by Rusty Shelton | Apr 1, 2025 | Fun

Zilker Media turns 8 years old today. It was a second chance, a shot-in-the-arm and a true, unexpected blessing all rolled into one when we launched the agency on April 1, 2017. At 8, Zilker Media is two years older than Shelton Interactive was when it was acquired by...
739 Days and The Magic of Momentum

739 Days and The Magic of Momentum

by Rusty Shelton | Jan 8, 2025 | Entrepreneurship, Fun, Personal

I have been thinking a lot lately about the power of momentum. This week I closed all 3 rings on my Apple Watch for the 739th day in a row. Lunatic stuff. I started this journey on New Year’s Eve of 2022 after buying an Apple Watch for the first time. I had just...
Charity Golf + Macallan 12 = A Lesson in Lead Generation

Charity Golf + Macallan 12 = A Lesson in Lead Generation

by Rusty Shelton | May 25, 2021 | Entrepreneurship, Fun, Platform

A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above).  Thankfully for me, this post isn’t about the way I played, it’s about a great reminder I received on lead generation....
Barstools & Balance: Celebrating the 3 Legs of Life

Barstools & Balance: Celebrating the 3 Legs of Life

by Rusty Shelton | Dec 24, 2018 | Fun, Personal

The holiday season serves as a wonderful time of faith, fun and family but it can also be a great time to step back and reflect. For me, that process always starts with tough questions. How am I doing? Am I serving and leading my family at the level they deserve? Am I...
How I Set Yearly Goals (And a Look at My 2016 Goal Set)

How I Set Yearly Goals (And a Look at My 2016 Goal Set)

by Rusty Shelton | Jan 12, 2016 | Entrepreneurship, Fun, Personal

Have you finished your 2016 goals yet? Of course you have. I’m sure they’re already laminated and on the wall. Or, maybe more likely, they’re on your smartphone in some kind of cool app I should be using. Good for you. I just finished mine today and thought I’d begin...
The Two Lines That Led to the Launch of This Blog (Finally!)

The Two Lines That Led to the Launch of This Blog (Finally!)

by Rusty Shelton | Dec 21, 2015 | Fun

The trip to Dallas was a quick one. We’d had the date circled on our calendars for weeks – ever since our client, Jon Acuff, set up a book signing at the flagship location for Half Price Books. We did tour media surrounding the event but, because it was only 3 hours...
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