by Rusty Shelton | Jan 8, 2025 | Entrepreneurship, Fun, Personal
I have been thinking a lot lately about the power of momentum. This week I closed all 3 rings on my Apple Watch for the 739th day in a row. Lunatic stuff. I started this journey on New Year’s Eve of 2022 after buying an Apple Watch for the first time. I had just...
by Rusty Shelton | Apr 5, 2022 | Entrepreneurship
This month Zilker Media turns 5 years old. There are a lot of amazing things going on at the company these days and I am honored to say that I can take credit for very little of it. The company’s success starts with the best team and continues with an amazing...
by Rusty Shelton | May 25, 2021 | Entrepreneurship, Fun, Platform
A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above). Thankfully for me, this post isn’t about the way I played, it’s about a great reminder I received on lead generation....
by Rusty Shelton | Apr 6, 2021 | Entrepreneurship
This month Zilker Media turns four years old. At our house when a member of the family has a birthday we go around the table and share three things we love about that person. As you can imagine, when it’s my birthday I usually hear things like “I love Dad’s singing”...
by Rusty Shelton | Apr 2, 2020 | Entrepreneurship, Personal
I always wondered if my generation would ever have a mega event that challenged us in a way that past ones have other generations. Thankfully we have missed out on so many of the major events that our relatives battled in their lifetimes including Spanish flu, The...
by Rusty Shelton | Oct 4, 2019 | Entrepreneurship, Personal
I couldn’t believe I was crying. It was 11 PM and I was standing on the sidewalk on Boylston St. in Boston as people were filing past me on both sides and here I was with tears streaming down my face. I had been glued to my phone all night. The Lake Travis Youth...
by Rusty Shelton | Jun 18, 2019 | Entrepreneurship
I am so excited to announce some very big news today – Zilker Media is promoting brand strategy director Paige Velasquez to chief executive officer, effective July 1. This is a promotion that has been in the works for some time, beginning with a conversation she and I...
by Rusty Shelton | Jun 14, 2018 | Entrepreneurship, Platform, Public Relations
How many domino moments have you had in your career? A domino moment is something that starts with a seemingly insignificant happening but in the rear view mirror becomes the starting point for an exponential amount of awesomeness. I’ve been fortunate enough to...
by Rusty Shelton | Jan 15, 2018 | Entrepreneurship, Personal
Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your...
