Rusty loves to teach audiences how to think differently about branding & marketing.

If you have heard Rusty speak before you know it’s a blend of dynamic keynote delivery and the kind of authentic engagement you only get from someone with the heart of a teacher.

An active international keynote speaker, Rusty has shared the stage with Steve Forbes, Alan Mulally, Brendan Burchard and many others.

He speaks regularly at top conferences and leads private branding, social media & marketing workshops for businesses of every size as well as YPO, WPO and EO Forums.

He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.

Audiences regularly rate Rusty among the highest marketing speakers they’ve experienced based on his mix of story-telling and practical, put-it-into-action-next-week guidance.

Leveraging case studies from his own work with some of the world’s biggest brands and thought leaders, he teaches audiences of all sizes how to use Authority Marketing to build a bigger personal brand, grow a business and make an impact.



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Keynote Speaker Reel
The Power of Personal Branding ~ EO Alchemy
Authority Summit Recap


Authority Marketing: Growing Thought Leadership With Your Personal Brand

While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership – what we call Authority Marketing. This presentation walks through the changing media landscape and how to use 10 steps to build a meaningful Authority brand to build your business and make an outsized impact with your message.

Personal Branding 101: 10 Steps to a Fantastic Online Brand

This keynote is often personalized to healthcare, legal or entrepreneurial audiences and peels back the curtain to share the secrets behind the 10 steps that Rusty’s agency takes to build brands for some of the biggest thought leaders in the world. This 10-step plan combines insights from the changing worlds of publicity, social media, and marketing to help you cut through the clutter and build a large platform for your personal brand. You will leave this keynote with a clear roadmap you can follow to find a large following and make a bigger impact.

YPO, WPO & EO Learning Events & Forum Presentations

Rusty loves delivering learning events for YPO, WPO & EO chapters and forums around the country. For chapter-wide events, Rusty typically delivers either a keynote-style presentation or a longer workshop and, for forum presentations he conducts preliminary online brand audits and helps members build a roadmap to take control of their personal brands and online reputations.

High Velocity Brands: 10 Ways to Accelerate Your Brand’s Flywheel

In business nothing is worth more than a well-respected brand. It makes clients excited to refer, leads motivated to pursue working with you and acquirers eager to give a larger multiple on your value. Yet few people know what a brand is, let alone how to build one. This keynote presentation shows audiences how to synchronize the three sections of their brand’s flywheel and accelerate it’s velocity with proven strategies, from content marketing to personal branding.

Mastering the New Media Landscape

We have entered a new media environment, one in which every individual and brand is a media outlet, whether they know it or not. Those who embrace the opportunity to build a direct connection with their audience will prospect in the new media landscape while those who wait will fall behind. This keynote will show the audience why thinking more like a member of the media than a marketer is the key to growing a larger platform in the modern media landscape.

Keynotes customized to your audience

Most of Rusty’s keynote speeches & workshops are designed specifically for the audience’s needs, so if you have a certain topic in mind, please email him to talk more about it.

The Twitter Playbook

Sign up below to get a free copy of The Twitter Playbook, an e-book written by Rusty Shelton and Paige Velasquez that will give you a clear idea of how to build a great Twitter presence.
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Personal Brand Bootcamp

Custom-crafted by the Zilker Media team, the Personal Brand Bootcamp will share everything you need to know to develop and promote your brand in today’s changing media environment

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A podcast for entrepreneurs and leaders focused on finding the biggest possible upside in business, and in life. Every week on Thursdays we publish a new interview with authorities in entrepreneurship, leadership, and business growth to help you on your journey of business and personal growth. Upside is hosted by entrepreneur, speaker, and bestselling author Rusty Shelton and sponsored by Advantage|ForbesBooks.

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