Testimonials

Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks. His ideas and tips have been instrumental in our course attendees getting major media, including Oprah, Good Morning America and The Early Show.”

Julie Silver, MD
Physician, Researcher & Director of Multiple Harvard Medical School CME Courses

Rusty’s insight into thought leadership and Authority Marketing was such a great addition to our symposium. His energy kept attendees captivated and his tips provided practical takeaways for marketing practitioners. Attendees have immediately put his ideas into practice and been rewarded with demonstrable results. He would be a tremendous value add to any speaking lineup!”

Laura Shields
Associate Director, Oregon State University

Bold and transformational.”

Steve Forbes
Chairman & Editor-in-Chief, Forbes Media

In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way – understanding the world of micromedia where everyone is a publisher.”

David Meerman Scott
Bestselling author of 10 books including: The New Rules of Marketing & PR, now in 25 languages from Arabic to Vietnamese

Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”

Sally Hogshead
New York Times bestselling author & creator of the Fascinate System

Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!

Tom Rath
#1 New York Times bestselling author of StrengthsFinder

Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.”

Andy Andrews
New York Times bestselling author of The Noticer and The Traveler’s Gift

Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.

Charlotte Beers
Former Chairman and CEO, Ogilvy and Mather Worldwide, Former Undersecretary of State for Public Diplomacy & Public Affairs

The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day.  Barbara and Rusty have written a wonderful and extremely useful book on how to deal with the three dimensions of micromedia—earned, rented, and owned. They explain how to leverage each dimension to gain the best return.”

Bill Davidow
Silicon Valley pioneer and author of Overconnected: The Promise and Threat of the Internet