Thanks for visiting my blog! In addition to sharing real-time thoughts on the entrepreneurial journey, my goal with this blog is to help you master the new media landscape, grow your platform and have a little fun along the way.

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Announcing My Newest Book: Authority Marketing

I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my friend Adam Witty, Founder & CEO of Advantage Media Group|ForbesBooks, […] Read Full Post

What Word is Guiding Your 2018?

Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your 2018 is […] Read Full Post

Announcing the Launch of Zilker Media

I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I really want to do […] Read Full Post

5 Ways to Get the Most Out of the 2017 Harvard Writers Conference

Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair for Strategic Initiatives at Harvard Medical School in the Department of Physical […] Read Full Post

Is Your Website a Dead End? Here Are 4 Ways to Find Out

I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much easier. Outside of showing how to handle a […] Read Full Post

How Discoverable Are You?

Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in person or even over the phone – it […] Read Full Post

The New Way to Get Noticed

Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound, Target, 800-CEO-READ) and my co-author and good friend Barbara Cave Henricks and I would be forever grateful […] Read Full Post