My sons love Gordon Ramsay.

And although my grocery bill might tell you different, it’s not just because they love to eat.

In fact, he’s at the top of a short list of TV shows that they make a point of recording and watching.

Why?

He won them and millions of others over not by going with the pack or watering down his personality, instead by being MORE of who he is, embracing his competitive spirit, showing a fiery four-letter-word personality, and committing to a style that endears him to viewers who trust him as a result.

There is a lot we can learn from Ramsay’s success but I would argue the most important lesson for leaders – particularly those who want to reach a bigger audience – is to be MORE of yourself.