Thanks for visiting my blog! In addition to sharing real-time thoughts on the entrepreneurial journey, my goal with this blog is to help you master the new media landscape, grow your platform and have a little fun along the way.

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How to Get the Most Out of the 2019 #HarvardWriters Conference

Welcome to the 2019 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 15th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair for Strategic Initiatives at Harvard Medical School in the Department of Physical Medicine and […] Read Full Post

Celebrating New Leadership

I am so excited to announce some very big news today – Zilker Media is promoting brand strategy director Paige Velasquez to chief executive officer, effective July 1. This is a promotion that has been in the works for some time, beginning with a conversation she and I had last summer about my belief that […] Read Full Post

Barstools & Balance: Celebrating the 3 Legs of Life

The holiday season serves as a wonderful time of faith, fun and family but it can also be a great time to step back and reflect. For me, that process always starts with tough questions. How am I doing? Am I serving and leading my family at the level they deserve? Am I doing everything […] Read Full Post

Announcing My Newest Book: Authority Marketing

I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my friend Adam Witty, Founder & CEO of Advantage Media Group|ForbesBooks, […] Read Full Post

What Word is Guiding Your 2018?

Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your 2018 is […] Read Full Post

Announcing the Launch of Zilker Media

I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I really want to do […] Read Full Post

5 Ways to Get the Most Out of the 2017 Harvard Writers Conference

Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair for Strategic Initiatives at Harvard Medical School in the Department of Physical […] Read Full Post

Is Your Website a Dead End? Here Are 4 Ways to Find Out

I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much easier. Outside of showing how to handle a […] Read Full Post

Copyright 2019 Rusty Shelton