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Speaking experience

About Rusty

I teach leaders around the world how to build thought leadership focused on impact, not ego to build trust in an increasingly skeptical world.

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See what is being said about Rusty’s message

Bold and transformational.”

Steve Forbes
Chairman & Editor-in-Chief, Forbes Media

Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks.

Dr.Julie Silver
Physician, Researcher & Director of Multiple Harvard Medical School CME Courses

A must read for CEOs that believe in servant leadership.

Alan Mulally
Retired CEO of Ford Motor Company and Boeing Commercial Airlines

Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”

Sally Hogshead
New York Times bestselling author & creator of the Fascinate System

The Authority Advantage provides a modern-day blueprint CEOs must follow to build mind-share and market-share for their business.

Verne Harnish
Founder of Entrepreneurs Organization (EO) and Author of Scaling Up

The Authority Advantage

My latest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (Forbes Books, 2023) is written alongside my friend and partner Adam Witty

 

Authority Marketing

Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2019), was written alongside my friend Adam Witty, Founder & CEO

Mastering the New Media Landscape

The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage

 

Ventures

Rusty loves having the opportunity to be a part of a number of organizations and collaborate alongside so many talented people. These are his current ventures.

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authority assessment

Take The Quiz

Are you positioned as a mission-driven thought leader in your space? Take my Authority Assessment to find out.

Take the Quiz

Keynotes & Workshops

Rusty Shelton a dynamic speaker who uses humor and targeted examples to challenge assumptions about personal branding, showing audiences how to build authentic thought leadership focused on impact, not ego.

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Blogs

Resources

Here are a number of e-books, downloads and resources that will help you on your journey to make a bigger impact and grow your thought leadership.

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Connect With Rusty