You are the biggest untapped marketing resource for your company or cause.
It’s time to build your brand.
I teach leaders around the world how to build thought leadership focused on impact, not ego to build trust in an increasingly skeptical world.Read More
See what is being said about Rusty’s message
Bold and transformational.”Steve ForbesChairman & Editor-in-Chief, Forbes Media
Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks.”Dr.Julie SilverPhysician, Researcher & Director of Multiple Harvard Medical School CME Courses
A must read for CEOs that believe in servant leadership.”Alan MulallyRetired CEO of Ford Motor Company and Boeing Commercial Airlines
Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”Sally HogsheadNew York Times bestselling author & creator of the Fascinate System
The Authority Advantage provides a modern-day blueprint CEOs must follow to build mind-share and market-share for their business.”Verne HarnishFounder of Entrepreneurs Organization (EO) and Author of Scaling Up
The Authority Advantage
My latest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (Forbes Books, 2023) is written alongside my friend and partner Adam Witty…
Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2019), was written alongside my friend Adam Witty, Founder & CEO…
Mastering the New Media Landscape
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage…
Rusty loves having the opportunity to be a part of a number of organizations and collaborate alongside so many talented people. These are his current ventures.
Take The Quiz
Are you positioned as a mission-driven thought leader in your space? Take my Authority Assessment to find out.
Keynotes & Workshops
Rusty Shelton a dynamic speaker who uses humor and targeted examples to challenge assumptions about personal branding, showing audiences how to build authentic thought leadership focused on impact, not ego.
What We Look for from Leaders During Crisis
How To Engage Your Audience With Quizzes
80 Young Austin Professionals to Know
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Happy 5th Birthday, Zilker Media ~ Here’s What Mattered Most 5 Years In
This month Zilker Media turns 5 years old. There are a lot of amazing things going on at the company these days and I am honored to say that…
Charity Golf + Macallan 12 = A Lesson in Lead Generation
A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above). Thankfully for me, this…
Happy Birthday, Zilker Media! (3 Things I’m Thankful for 4 Years In)
This month Zilker Media turns four years old. At our house when a member of the family has a birthday we go around the table and share three things…
Here are a number of e-books, downloads and resources that will help you on your journey to make a bigger impact and grow your thought leadership.