Rusty joined fellow entrepreneur Barbara Cave Henricks, HarperBusiness Publisher Hollis Heimbouch & Publishers Weekly’s Cal Reid for a panel discussion on “Discoverability and the Future of Book PR”

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SXSW Interactive Panel Discussion
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GEN Eisenhower was given a very brief (two page) order for the Normandy invasion. His task:
"You will enter the continent of Europe and, in conjunction with the other united nations, undertake operations aimed at the heart of Germany & the destruction of her armed forces" 1/5
You hear that? Having different and diverse perspectives enables you to attract broader clientele and OPEN new doors. Shoutout to @Brittneycastro and @BlueOceanGW #joltconference
Good stuff so far - talking about the centerpiece of good content - authenticity. You win by being MORE of yourself, not playing a role you think others are looking for. The only reason others stick w you is the unique perspective you bring. Lean in to that #joltconference
No better way to close out #joltconference then with this panel 🚀
@jus10castelli
@Brittneycastro
@ryanshanks
@anthonystich