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Had a great time talking about the changing world of book PR with @PaigeVelasquez at #SFWC2022 yesterday. Good publicists make a HUGE difference for authors but there are also a lot of ways to self-generate PR (newsjacking, @helpareporter, leveraging Twitter lists & beyond).
@PaigeVelasquez and @RustyShelton deliver the goods about pr and marketing for authors. #sfwc2022
Good morning #sfwc2022! Looking forward to an awesome day. Come join @PaigeVelasquez & I at 10:15 AM - we're going to show how to grow an audience in a noisy media environment. We'll hit list-building, content strategy & how to build a thoughtful, intentional brand as an author.