by Rusty Shelton | Mar 29, 2023 | Platform, Social Media
My boys love Gordon Ramsay. You can see them in the header image ~ Luke is 15 and Brady is 13. Like many in their generation, they are not really interested in high-production, traditional TV shows, preferring to watch random “You-Tubers” catch bass in east Texas or...
by Rusty Shelton | Jun 19, 2019 | Platform, Public Relations, Social Media
Welcome to the 2019 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 15th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
by Rusty Shelton | May 1, 2018 | Platform, Public Relations, Social Media
I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my...
by Rusty Shelton | Oct 4, 2017 | Entrepreneurship, Platform, Public Relations, Social Media
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
by Rusty Shelton | Mar 29, 2017 | Platform, Public Relations, Social Media
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
by Rusty Shelton | Nov 19, 2016 | Platform, Public Relations, Social Media
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
by Rusty Shelton | Aug 11, 2016 | Platform, Social Media
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
by Rusty Shelton | Jun 22, 2016 | Platform, Public Relations, Social Media
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in...
by Rusty Shelton | Mar 7, 2016 | Platform, Public Relations, Social Media
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
