I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I really want to do […] Read Full Post
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair for Strategic Initiatives at Harvard Medical School in the Department of Physical […] Read Full Post
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were preparing to launch […] Read Full Post
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much easier. Outside of showing how to handle a […] Read Full Post
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in person or even over the phone – it […] Read Full Post
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound, Target, 800-CEO-READ) and my co-author and good friend Barbara Cave Henricks and I would be forever grateful […] Read Full Post
Not all social media channels are created equal. This is particularly true for authors looking to grow an audience for their message. You see, social media channels exist on a spectrum. On one side of the spectrum sit relationship-sustaining channels, like Facebook, where we spend our time staying connected with people, celebrities and brands that […] Read Full Post