Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in...
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
In today’s media environment, your brand is what Google says it is. This is a line I use often to remind people the first impression most people will have of your brand won’t be made in person or even over the phone – it will happen on page one of Google. Do you know...
