Rusty Shelton

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The New Way to Get Noticed

The New Way to Get Noticed

by Rusty Shelton | Mar 7, 2016 | Platform, Public Relations, Social Media

Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
Are you turning the media away without knowing it? Four common things that prevent inbound PR

Are you turning the media away without knowing it? Four common things that prevent inbound PR

by Rusty Shelton | Dec 7, 2015 | Platform

In today’s media environment, your brand is what Google says it is. This is a line I use often to remind people the first impression most people will have of your brand won’t be made in person or even over the phone – it will happen on page one of Google. Do you know...
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