by Rusty Shelton | Nov 19, 2016 | Platform, Public Relations, Social Media
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
by Rusty Shelton | Aug 11, 2016 | Platform, Social Media
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
by Rusty Shelton | Jun 22, 2016 | Platform, Public Relations, Social Media
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in...
by Rusty Shelton | Mar 7, 2016 | Platform, Public Relations, Social Media
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
by Rusty Shelton | Dec 7, 2015 | Platform
In today’s media environment, your brand is what Google says it is. This is a line I use often to remind people the first impression most people will have of your brand won’t be made in person or even over the phone – it will happen on page one of Google. Do you know...
