by Rusty Shelton | May 14, 2025 | Entrepreneurship, Platform
Let me go ahead and get this off my chest – I’m going admit to having a bit of a man crush on Scott Galloway lately. I’ve followed him from afar for a while but have gotten a lot of value recently from his Prof G Media Network podcasts, particularly The...
by Rusty Shelton | Dec 16, 2024 | Platform
What is the one thing that holds many leaders back from trying new things? Perfectionism. As leaders, we’re often guilty of the endless pursuit of perfection, particularly when it comes to our own output. It’s something that drives success in core areas of strength...
by Rusty Shelton | Mar 29, 2023 | Platform, Social Media
My boys love Gordon Ramsay. You can see them in the header image ~ Luke is 15 and Brady is 13. Like many in their generation, they are not really interested in high-production, traditional TV shows, preferring to watch random “You-Tubers” catch bass in east Texas or...
by Rusty Shelton | May 25, 2021 | Entrepreneurship, Fun, Platform
A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above). Thankfully for me, this post isn’t about the way I played, it’s about a great reminder I received on lead generation....
by Rusty Shelton | Jun 19, 2019 | Platform, Public Relations, Social Media
Welcome to the 2019 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 15th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
by Rusty Shelton | Jun 14, 2018 | Entrepreneurship, Platform, Public Relations
How many domino moments have you had in your career? A domino moment is something that starts with a seemingly insignificant happening but in the rear view mirror becomes the starting point for an exponential amount of awesomeness. I’ve been fortunate enough to...
by Rusty Shelton | May 1, 2018 | Platform, Public Relations, Social Media
I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my...
by Rusty Shelton | Oct 4, 2017 | Entrepreneurship, Platform, Public Relations, Social Media
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
by Rusty Shelton | Mar 29, 2017 | Platform, Public Relations, Social Media
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
