Last week we announced some very big news – Shelton Interactive is being acquired by Advantage Media Group. I can’t tell you how excited I am about this new opportunity, not only because it will open huge doors for our team and our clients/members, but more...
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
In early January I got a very thoughtful letter from one of my favorite young bucks in Austin, Wes Fang, who recently decided to make 2016 a year focused on thanksgiving and vulnerability in his life. His expression of gratitude not only humbled me, but it also got me...
Have you finished your 2016 goals yet? Of course you have. I’m sure they’re already laminated and on the wall. Or, maybe more likely, they’re on your smartphone in some kind of cool app I should be using. Good for you. I just finished mine today and thought I’d begin...
I have been thinking a lot about change lately. I think a lot of us consider change this time of year because not only are the seasons changing but we’re changing into a new year as well. If I’m being totally honest, I’m not good with change and, as a result, I don’t...
The trip to Dallas was a quick one. We’d had the date circled on our calendars for weeks – ever since our client, Jon Acuff, set up a book signing at the flagship location for Half Price Books. We did tour media surrounding the event but, because it was only 3 hours...
Not all social media channels are created equal. This is particularly true for authors looking to grow an audience for their message. You see, social media channels exist on a spectrum. On one side of the spectrum sit relationship-sustaining channels, like Facebook,...
In today’s media environment, your brand is what Google says it is. This is a line I use often to remind people the first impression most people will have of your brand won’t be made in person or even over the phone – it will happen on page one of Google. Do you know...
