by Rusty Shelton | Nov 19, 2016 | Platform, Public Relations, Social Media
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
by Rusty Shelton | Aug 11, 2016 | Platform, Social Media
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
by Rusty Shelton | Jun 22, 2016 | Platform, Public Relations, Social Media
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in...
by Rusty Shelton | Mar 17, 2016 | Entrepreneurship, Personal
Last week we announced some very big news – Shelton Interactive is being acquired by Advantage Media Group. I can’t tell you how excited I am about this new opportunity, not only because it will open huge doors for our team and our clients/members, but more...
by Rusty Shelton | Mar 7, 2016 | Platform, Public Relations, Social Media
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available wherever good books are sold (Amazon, B&N, BookPeople, Indiebound,...
by Rusty Shelton | Feb 2, 2016 | Entrepreneurship, Personal
In early January I got a very thoughtful letter from one of my favorite young bucks in Austin, Wes Fang, who recently decided to make 2016 a year focused on thanksgiving and vulnerability in his life. His expression of gratitude not only humbled me, but it also got me...
by Rusty Shelton | Jan 12, 2016 | Entrepreneurship, Fun, Personal
Have you finished your 2016 goals yet? Of course you have. I’m sure they’re already laminated and on the wall. Or, maybe more likely, they’re on your smartphone in some kind of cool app I should be using. Good for you. I just finished mine today and thought I’d begin...
by Rusty Shelton | Dec 23, 2015 | Personal
I have been thinking a lot about change lately. I think a lot of us consider change this time of year because not only are the seasons changing but we’re changing into a new year as well. If I’m being totally honest, I’m not good with change and, as a result, I don’t...
by Rusty Shelton | Dec 21, 2015 | Fun
The trip to Dallas was a quick one. We’d had the date circled on our calendars for weeks – ever since our client, Jon Acuff, set up a book signing at the flagship location for Half Price Books. We did tour media surrounding the event but, because it was only 3 hours...
