How many domino moments have you had in your career? A domino moment is something that starts with a seemingly insignificant happening but in the rear view mirror becomes the starting point for an exponential amount of awesomeness. I’ve been fortunate enough to...
I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my...
Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your...
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In today’s media environment the first place most people will interact with you and your brand won’t be in...
Last week we announced some very big news – Shelton Interactive is being acquired by Advantage Media Group. I can’t tell you how excited I am about this new opportunity, not only because it will open huge doors for our team and our clients/members, but more...
