by Rusty Shelton | Jun 18, 2019 | Entrepreneurship
I am so excited to announce some very big news today – Zilker Media is promoting brand strategy director Paige Velasquez to chief executive officer, effective July 1. This is a promotion that has been in the works for some time, beginning with a conversation she and I...
by Rusty Shelton | Dec 24, 2018 | Fun, Personal
The holiday season serves as a wonderful time of faith, fun and family but it can also be a great time to step back and reflect. For me, that process always starts with tough questions. How am I doing? Am I serving and leading my family at the level they deserve? Am I...
by Rusty Shelton | Jun 14, 2018 | Entrepreneurship, Platform, Public Relations
How many domino moments have you had in your career? A domino moment is something that starts with a seemingly insignificant happening but in the rear view mirror becomes the starting point for an exponential amount of awesomeness. I’ve been fortunate enough to...
by Rusty Shelton | May 1, 2018 | Platform, Public Relations, Social Media
I am so excited to share some big news today – I have a new book coming out next week titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my...
by Rusty Shelton | Jan 15, 2018 | Entrepreneurship, Personal
Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your...
by Rusty Shelton | Oct 4, 2017 | Entrepreneurship, Platform, Public Relations, Social Media
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
by Rusty Shelton | Mar 29, 2017 | Platform, Public Relations, Social Media
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year speaking at this event, which is directed by Associate Professor and the Associate Chair...
by Rusty Shelton | Nov 19, 2016 | Platform, Public Relations, Social Media
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong. I still remember the first time I reviewed the draft quiz that Claire Shipman and Katty Kay sent me for review. We were...
by Rusty Shelton | Aug 11, 2016 | Platform, Social Media
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will have in their career in the hope that every interview from that point forward will be that much...
