SXSW Interactive Panel Discussion
Rusty joined fellow entrepreneur Barbara Cave Henricks, HarperBusiness Publisher Hollis Heimbouch & Publishers Weekly’s Cal Reid for a panel discussion on “Discoverability and the Future of Book PR”
Rusty joined fellow entrepreneur Barbara Cave Henricks, HarperBusiness Publisher Hollis Heimbouch & Publishers Weekly’s Cal Reid for a panel discussion on “Discoverability and the Future of Book PR”
Rusty gave a workshop on the power of Authority Marketing to build thought leadership and grow your financial planning business at the Financial Planning Conference in Scottsdale, AZ.
Rusty keynoted Oregon State University’s annual faculty Brand Symposium with a presentation on how the university can amplify thought leadership of faculty.
Rusty has been on faculty at this event for the past 17 years and teaches attendees how to use social media and thought leadership to make a bigger impact.
Rusty conducted an in-person Authority Marketing workshop for a YPO Forum in the New York City Chapter
Rusty delivered his Authority Marketing keynote speech to fellow EO’ers at EO Nerve in Buffalo, NY.
Rusty delivered his Authority Marketing keynote speech to fellow EO’ers at EO Alchemy in Scottsdale, AZ.
Rusty has been on faculty at Harvard Medical School CME Course ~ Writing, Publishing, and Social Media for Healthcare Professionals event for the past 17 years and teaches attendees…
Rusty has spoken on the power of social media to amplify leadership and make a bigger impact at the Harvard Medical School CME Course ~ Career Advancement and Leadership…
I live just west of Austin, TX in Spicewood with my wife, Paige, and three kids - Luke (12), Brady (10) & Sadie (4) - and feel very blessed to get to spend my career doing what I love: teaching others how to make a bigger impact & grow their visibility by thinking about marketing, social media and branding counterintuitively - as a way to serve others - not sell things.
Most leaders I speak with are frustrated with past bad experiences with marketing and view personal branding as an exercise in either ego or salesmanship.
They’re not wrong - at least not in terms of the way most people approach it.
But there is a different way to do both - one that serves your audience while also giving you the ability to:
I’m also passionate about entrepreneurship, college football, trying to make my kids laugh (or at least embarrass them), plane etiquette, and other random things you can read about on the blog.
If I can be of assistance to you, either as a speaker at your next event, a workshop leader for your sales team or a sounding board for your nonprofit, please let me know.
If you’re looking for a company to partner with on people-driven marketing, check out the award-winning agency we founded in 2017, Zilker Media.
If you’re looking for a company to help you publish your new book, check out the award-winning publishing company that acquired my first agency and that I am still proud to work closely with, Advantage Media Group|ForbesBooks.
If you’re looking for resources on how you can grow your platform, I hope you’ll find this website helpful. I look forward to connecting with you soon!
To your success,
Rusty
Rusty is a teacher at heart and loves nothing more than speaking to audiences around the world - from EO & YPO to Forbes & Harvard Medical School - about how they can make a bigger impact with Authority Marketing.