I Teach Leaders how to Build Thought Leadership Focused on Impact, Not Ego – and Have a Lot of Fun Along the Way.
Speaking experience
About Rusty
I teach leaders around the world how to build thought leadership focused on impact, not ego to build trust in an increasingly skeptical world.
Read More
See what is being said about Rusty’s message
The Authority Advantage
My latest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (Forbes Books, 2023) is written alongside my friend and partner Adam Witty…
Authority Marketing
Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2019), was written alongside my friend Adam Witty, Founder & CEO…
Mastering the New Media Landscape
The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage…
Ventures
Rusty loves having the opportunity to be a part of a number of organizations and collaborate alongside so many talented people. These are his current ventures.
Take The Quiz
Is your personal thought leadership driving trust for your brand? Take my Trust Leadership Assessment to find out.
Keynotes & Workshops
Rusty Shelton a dynamic speaker who uses humor and targeted examples to challenge assumptions about personal branding, showing audiences how to build authentic thought leadership focused on impact, not ego.
Press
What We Look for from Leaders During Crisis
How To Engage Your Audience With Quizzes
Austin Under 40 Finalists Announced
Sign up for the newsletter
Blogs
Gordon Ramsay’s Recipe For Success: Be More of Yourself
My sons love Gordon Ramsay.
And although my grocery bill might tell you different, it’s not just because they love to eat.
In fact, he’s at the top of a short list of TV shows that they make a point of recording and watching.
Why?
He won them and millions of others over not by going with the pack or watering down his personality, instead by being MORE of who he is, embracing his competitive spirit, showing a fiery four-letter-word personality, and committing to a style that endears him to viewers who trust him as a result.
There is a lot we can learn from Ramsay’s success but I would argue the most important lesson for leaders – particularly those who want to reach a bigger audience – is to be MORE of yourself.
Happy 5th Birthday, Zilker Media ~ Here’s What Mattered Most 5 Years In
This month Zilker Media turns 5 years old. There are a lot of amazing things going on at the company these days and I am honored to say that…
Charity Golf + Macallan 12 = A Lesson in Lead Generation
A few weeks back I played in the Westlake Chamber of Commerce Golf Tournament here in Austin, TX (unfortunately not the Masters, as pictured above). Thankfully for me, this…
Resources
Here are a number of e-books, downloads and resources that will help you on your journey to make a bigger impact and grow your thought leadership.
Connect With Rusty
Who is excited for this weekend? From Formula 1 to the Texas-Georgia game to today’s Texas Business of Sports Summit at @UTexasMcCombs, Austin is the place to be for sports! by @dwil and @natesaundersF1 for @ESPN
GET READY FOR ESPN's TEXAS TAKEOVER THIS WEEKEND IN AUSTIN 🔥
🏈 @CollegeGameDay coming to No. 5 Georgia vs. No. 1 Texas on Saturday
🏎️ F1 Pirelli United States Grand Prix on Sunday
CAN'T WAIT 🍿 @ESPNF1
Former Boston College lacrosse player Welles Crowther sacrificed himself to save as many as 18 people on 9/11. His story needs to be told every single year. He was a real-life superhero.