This book is a vitamin-packed feast for anyone who’s serious about building a brand or promoting a cause. You want to be discoverable? This book shows you how. You want to create an army of engaged followers? This is your guide. You want to get maximum impact from earned media, rented media, and owned media? This is your instruction manual. Mastering the New Media Landscape is not just a book title. It’s what people who want to make a difference must be busy about doing. ”
Rodger Dean DuncanBestselling author of CHANGE-friendly LEADERSHIP
Testimonials
Anyone wanting to get a message out into the world will benefit enormously from reading Barbara and Rusty’s book. Fast-moving and engaging, it provides tons of insight into what’s happening today in publicity and marketing and how to take best advantage of all the possibilities available in this new media world.”
Erika AndersenFounder of Proteus, business thinker and author of the book Be Bad First
Two of the best media minds today have created a simple, elegant model for the new micromedia world. Beyond concept, Barbara and Rusty show us how to utilize tested strategies for building and strengthening our own media platforms rather than depending on the elusive dictates of the traditional gatekeepers.”
Ray BardPublisher, Bard Press, publisher of The One Thing
Barbara and Rusty have written a treasure map to a best seller. Study it. Follow it. Then watch your book soar!”
Jill GriffinAuthor of Harvard's Working Knowledge and author of Earn Your Seat on a Corporate Board
The challenge facing us all is this: how do we stand out and stay relevant in the mostly disruptive and massively distracting world of micromedia? Mastering the New Media Landscape gives you the answers.”
Matthew E. MayAuthor of The Laws of Subtraction
The world of media is constantly changing and Rusty and Barbara are on the forefront of it all. This book will help you stay relevant and knowledgeable about the future. It may help you stay in business.”
Rory VadenCofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs
Rusty and his team have a keen understanding of the most critical components of the social media web, and more importantly, a talent for helping reach our audience in an authentic and incredibly creative fashion. They craft strategies that “stick” and have long-lasting impact, and they are masters of integrating traditional PR with the world of the web. Perhaps, most important, the style at Shelton – everyone on the team not only knew our work as well as we did, but was also responsive, friendly and easy to work with. Thank you!”
Claire ShipmanABC News Journalist and New York Times Bestselling Author
There are a million people online who promise to help you with buzz, hype and promotion. Currently, all it takes to be considered a ‘social media expert,’ is to own a Twitter account. But Shelton Interactive are operating at a different level. Their work and real expertise were critical to the successful launch of my latest book ‘Do Over.’ I highly recommend them!”
Jon AcuffNew York Times Bestselling Author and Speaker
Your work is absolutely remarkable from a design, content, creative, and quality standpoint. I am also continually blown away by how amazing the backend functions for the sake of scaling in the future. You have clearly thought way ahead of where we even are right now! I am excited to highly recommend you guys and will plan on doing a lot more in the future!”
Tom Rath#1 New York Times bestselling author of StrengthsFinder
