Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.”
Andy AndrewsNew York Times bestselling author of The Noticer and The Traveler’s Gift
Testimonials
Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.”
Charlotte BeersFormer Chairman and CEO, Ogilvy and Mather Worldwide, Former Undersecretary of State for Public Diplomacy & Public Affairs
The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day. Barbara and Rusty have written a wonderful and extremely useful book on how to deal with the three dimensions of micromedia—earned, rented, and owned. They explain how to leverage each dimension to gain the best return.”
Bill DavidowSilicon Valley pioneer and author of Overconnected: The Promise and Threat of the Internet
These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.”
Ryan HolidayAuthor of Trust Me, I'm Lying and Growth Hacker Marketing
If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the process. Highly recommended!”
Robert D. SmithArtist Manager and author of 20,000 Days and Counting
This book provides an excellent, easy to understand, framework for building your brand using fast-changing new media platforms.”
Jill TotenbergCEO, The Totenberg Group
The emergence of Micromedia has changed the game for anyone promoting their company, products or brand. With this brilliant new book, Barbara Cave Henricks and Rusty Shelton expertly explain how to navigate the new media rules and grow your audience from the ground up.”
Jackie HubaAuthor of three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
How to create the magnetic pull that builds your business! Put this book on TOP of your business reading list to learn how to show up humanly and authentically as the value-added thought leader. The way you communicate in the media world today is part of what compels people to want to be in touch and do business with you.”
Jeanne BlissAuthor of I Love You More than My Dog and Cofounder of the Customer Experience Professionals Association
In the last three years since working with Shelton Interactive we went from a brand new blog to one of the top 30 Leadership blogs in the world (according to Alexa). We launched 2 bestselling books, a top ranked podcast, and our impressions climbed from a few thousand to a few million every month. The Shelton Interactive team has been a key part of our growth and their consistency and partnership along the way has been tantamount.”
Rory VadenCofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs
