Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”
Sally HogsheadNew York Times bestselling author & creator of the Fascinate System
Testimonials
To serve is to live. The Authority Advantage provides a simple and effective framework for modern day leaders to follow when communicating and sharing their message with others. This book is a must read for CEOs that believe in servant leadership.”
Alan MulallyRetired CEO of Ford Motor Company and Boeing Commercial Airlines
A must read for CEOs that believe in servant leadership.”
Alan MulallyRetired CEO of Ford Motor Company and Boeing Commercial Airlines
Rusty’s insight into thought leadership and Authority Marketing was such a great addition to our symposium. His energy kept attendees captivated and his tips provided practical takeaways for marketing practitioners. Attendees have immediately put his ideas into practice and been rewarded with demonstrable results. He would be a tremendous value add to any speaking lineup!”
Laura ShieldsAssociate Director, Oregon State University
Rusty’s presentation on Authority Marketing was relevant and timely for our group of entrepreneurs. In a post-Covid world, being unique and standing out from the crowd is harder than ever. Thanks Rusty, for teaching us how to have our own bit of unique real estate on the Internet, and how to build a captive audience of potential customers for our businesses!”
Paul SmithEO New York City Learning Chair
Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks.”
Dr.Julie SilverPhysician, Researcher & Director of Multiple Harvard Medical School CME Courses
Bold and transformational.”
Steve ForbesChairman & Editor-in-Chief, Forbes Media
In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way – understanding the world of micromedia where everyone is a publisher.”
David Meerman ScottBestselling author of 10 books including: The New Rules of Marketing & PR, now in 25 languages from Arabic to Vietnamese
Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!”
Tom Rath#1 New York Times bestselling author of StrengthsFinder
