Robert D. Smith

Robert D. Smith

If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the...
Ryan Holiday

Ryan Holiday

These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.
Bill Davidow

Bill Davidow

The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day.  Barbara and Rusty have written a wonderful and extremely useful book on how to deal...
Charlotte Beers

Charlotte Beers

Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.
Andy Andrews

Andy Andrews

Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.
Tom Rath

Tom Rath

Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!
Sally Hogshead

Sally Hogshead

Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.
David Meerman Scott

David Meerman Scott

In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way –...
Julie Silver, MD

Julie Silver, MD

In a fast-changing media milieu, this book [Mastering the New Media Landscape] provides a sure-footed blueprint for success.