If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the...
These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.
The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day. Barbara and Rusty have written a wonderful and extremely useful book on how to deal...
Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.
Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!
In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way –...
As a business practitioner, and having led an integrated communication company, I found the allocation of media budgets a major key to achieving success. The force of PR has been growing and growing. Now, PR skills play beautifully on the new media front. Social...
