by Rusty Shelton | Jan 27, 2016
If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the...
by Rusty Shelton | Jan 27, 2016
These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.
by Rusty Shelton | Jan 27, 2016
The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day. Barbara and Rusty have written a wonderful and extremely useful book on how to deal...
by Rusty Shelton | Jan 27, 2016
Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.
by Rusty Shelton | Jan 27, 2016
Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.
by Rusty Shelton | Jan 27, 2016
Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!
by Rusty Shelton | Jan 22, 2016
In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way –...
by Rusty Shelton | Nov 11, 2015
In a fast-changing media milieu, this book [Mastering the New Media Landscape] provides a sure-footed blueprint for success.
by Rusty Shelton | Nov 11, 2015
As a business practitioner, and having led an integrated communication company, I found the allocation of media budgets a major key to achieving success. The force of PR has been growing and growing. Now, PR skills play beautifully on the new media front. Social...
