
Now available in its 4th edition, this book is the starting point for anyone wanting to succeed in the new media landscape. I cite this book and David’s work routinely when I speak to audiences – huge fan.

I had the pleasure of working with Michael on a few projects, including the launch of The Noticer, back when he was the CEO of Thomas Nelson and I’ve been a huge fan of his since. This book has been a runaway success for good reason – great insight on growing a meaningful platform from someone who has done it himself.