Now available in its 4th edition, this book is the starting point for anyone wanting to succeed in the new media landscape. I cite this book and David’s work routinely when I speak to audiences – huge fan.
I had the pleasure of working with Michael on a few projects, including the launch of The Noticer, back when he was the CEO of Thomas Nelson and I’ve been a huge fan of his since. This book has been a runaway success for good reason – great insight on growing a meaningful platform from someone who has done it himself.
I heard Gary speak at SXSW the year I decided to start our agency and I’ve had a professional crush on him ever since. Like Hyatt, Gary has been there, done that and mixes hard-hitting honesty with humor and great insight in this classic book. Highly recommended.