The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego
Endorsed by retired Ford & Boeing CEO, Alan Mulally, Forbes Chairman Steve Forbes, bestselling author Sally Hogshead and EO founder Verne Harnish, The Authority Advantage challenges assumptions from leaders about personal branding & thought leadership, showing them how to build authentic visibility focused on impact, not ego to build trust in an increasingly skeptical environment – and have a lot of fun along the way.
Are You a Thought Leader With Something to Teach or an Operator With Something to Sell?
Leaders are operating in an increasingly skeptical world, a new reality backed up by a 2022 Gallup study which shows trust in institutions & businesses is at an all-time low.
Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.
The good news is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with you—if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.
The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego, to accelerate trust within an increasingly skeptical market.
Within these pages, you’ll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements, and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.
The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.
