Steve Forbes calls Rusty and Adam’s bestselling book “Bold & Transformational” based on the roadmap it provides for leaders who want to use thought leadership to grow their business and make a bigger impact.
So what is Authority Marketing?
It is the strategic process of building personal Authority in the new media landscape. In this book Adam and I make a counterintuitive case for thought leadership over corporate marketing as the most important growth tool for your business and, by extension, your impact and we provide a specific system you can use to grow yours. One of my passions in life is empowering people to get their message out to make an impact and I believe Authority Marketing is the most effective way to do just that.
When most people think about marketing they tend to gravitate toward corporate marketing, whether they are building a business, running a non-profit or working as part of a larger institution. As a result of this traditional “build the brand!” mentality, most people take a significant backseat to the “corporate” brand in terms of visibility, which unfortunately limits their impact.
Bold and transformational.”Steve ForbesChairman & Editor-in-Chief, Forbes Media
In this new book you will learn how to use Authority Marketing to build thought leadership and dominate your competition by playing a game no one else knows is being played.
We hope you enjoy it!