Thanks for visiting my blog! In addition to sharing real-time thoughts on the entrepreneurial journey, my goal with this blog is to help you master the new media landscape, grow your platform and have a little fun along the way.
I have been thinking a lot about change lately. I think a lot of us consider change this time of year because not only are the seasons changing but we’re changing into a new year as well. If I’m being totally honest, I’m not good with change and, as a result, I don’t change things […] Read Full Post
The trip to Dallas was a quick one. We’d had the date circled on our calendars for weeks – ever since our client, Jon Acuff, set up a book signing at the flagship location for Half Price Books. We did tour media surrounding the event but, because it was only 3 hours from our home […] Read Full Post
Not all social media channels are created equal. This is particularly true for authors looking to grow an audience for their message. You see, social media channels exist on a spectrum. On one side of the spectrum sit relationship-sustaining channels, like Facebook, where we spend our time staying connected with people, celebrities and brands that […] Read Full Post
In today’s media environment, your brand is what Google says it is. This is a line I use often to remind people the first impression most people will have of your brand won’t be made in person or even over the phone – it will happen on page one of Google. Do you know what […] Read Full Post