Rusty Shelton

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23.

He is the co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others.

Rusty’s commentary has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets.

After successfully growing Shelton Interactive into one of the nation’s most respected digital marketing agencies, the company was acquired by Advantage Media Group in early 2016, and he is now Senior Marketing Strategist.

Shelton Interactive was founded in 2010 with a forward-thinking model – creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR—services that are normally handled by multiple agencies—under one roof. In its five years of existence, the company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others.

In 2014 Shelton Interactive landed on the Austin Business Journal’s Fast 50 List, which ranks companies in the Austin area based on three-year revenue growth. The company was ranked #15 in the under $10 Million category. The company was also named one of the nation’s top 10 social media marketing agencies in 2014 and 2015 by research agency Clutch.

An active NSA speaker, Rusty speaks regularly at top conferences and leads workshops for businesses of every size. He has spoken at EO Alchemy, SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round Table (MDRT) and has been a faculty member at the Harvard Medical School Publishing Course for the past 10 years.

An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin.

He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish and coach his sons’ sports teams.

ADVANTAGE MEDIA GROUP

Following the acquisition of Shelton Interactive, Rusty is now President of Advantage Marketing, the agency arm of Advantage Media Group, the Business Growth Company™.

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