Authority Marketing

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I’m so excited to introduce my newest book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018)! I’m honored to have written the book alongside my friend Adam Witty, Founder & CEO of Advantage Media Group | ForbesBooks, which acquired my first agency, Shelton Interactive, in early 2016. […] Read Full Post

Mastering the New Media Landscape

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The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage—Oprah, the New York Times, CNN—have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: websites, social […] Read Full Post