Just Because You Don’t Want One Doesn’t Mean You Don’t Have One
May 14, 2025
Let me go ahead and get this off my chest – I’m going admit to having a bit of a man crush on Scott Galloway lately. I’ve followed him…
Blog
5 Ways to Get the Most Out of the 2017 Harvard Writers Conference
March 29, 2017
Welcome to the 2017 Harvard Medical School Writing, Publishing and Social Media for Healthcare Professionals Conference – we are so excited you are here. This is my 13th(!) year…
Pop Quiz: What’s the best way to grow your email list? (A: Quiz Marketing)
November 19, 2016
Have you ever had an experience with a client where you were dead wrong? Not just a little wrong – I mean the world is flat kind of wrong….
Is Your Website a Dead End? Here Are 4 Ways to Find Out
August 11, 2016
I always enjoy the opportunity to do media training with our clients (we call them Members). Our focus is typically on trying to simulate the toughest interview they will…
How Discoverable Are You?
June 22, 2016
Have you ever thought about how much of the first impression others have of you is formed without any of your direct interaction? The answer might surprise you. In…
What Starting a Business Taught Me: 5 Lessons Learned En Route to Acquisition
March 17, 2016
Last week we announced some very big news – Shelton Interactive is being acquired by Advantage Media Group. I can’t tell you how excited I am about this new…
The New Way to Get Noticed
March 7, 2016
Today’s the big day! I am so excited to announce that our new book, Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers), releases today. It’s available…
The Ripple Effect of Expressing Gratitude
February 2, 2016
In early January I got a very thoughtful letter from one of my favorite young bucks in Austin, Wes Fang, who recently decided to make 2016 a year focused…
How I Set Yearly Goals (And a Look at My 2016 Goal Set)
January 12, 2016
Have you finished your 2016 goals yet? Of course you have. I’m sure they’re already laminated and on the wall. Or, maybe more likely, they’re on your smartphone in…
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