These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.

Ryan Holiday Author of Trust Me, I’m Lying and Growth Hacker Marketing

“The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day.  Barbara and Rusty have written a wonderful and extremely useful book on how to deal with the three dimensions of micromedia—earned, rented, and owned. They explain how to leverage each dimension to gain the best return.”

Bill Davidow Silicon Valley pioneer and author of Overconnected: The Promise and Threat of the Internet

Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.

Charlotte Beers Former Chairman and CEO, Ogilvy and Mather Worldwide, Former Undersecretary of State for Public Diplomacy & Public Affairs

“Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.”

Andy Andrews New York Times bestselling author of The Noticer and The Traveler’s Gift

Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!

Tom Rath #1 New York Times bestselling author of StrengthsFinder

“Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”

Sally Hogshead New York Times bestselling author & creator of the Fascinate System

“In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way – understanding the world of micromedia where everyone is a publisher.”

David Meerman Scott Bestselling author of 10 books including: The New Rules of Marketing & PR, now in 25 languages from Arabic to Vietnamese

“In a fast-changing media milieu, this book [Mastering the New Media Landscape] provides a sure-footed blueprint for success.”

Julie Silver, MD Award-winning author, successful entrepreneur and the Associated Chair for Strategic Initiatives, Department of Physical Medicine and Rehabilitation, Harvard Medical School

“As a business practitioner, and having led an integrated communication company, I found the allocation of media budgets a major key to achieving success. The force of PR has been growing and growing. Now, PR skills play beautifully on the new media front. Social media, the new emerging micromedia have now changed the communication landscape forever. I have seen Barbara Cave Henricks become a PR standout. Barbara and Rusty Shelton light up the complex, multi-faceted, but oh so critical new media world. It’s not just about being interesting – it’s about the new way to get results.”

Peter Georgescu Chairman Emeritus, Young & Rubicam