“Rusty Shelton’s coaching on social media enabled me to build a web platform that within a year expanded traffic a hundredfold and laid the basis for continuing growth of my web presence. He opened doors that now have sitting CEOs and other leaders contacting me for coverage. Special plus: working with Rusty is fun!”

Steve Denning Author, Forbes Columnist and Former Program Director, Knowledge Management at the World Bank

“With the guidance and assistance of Rusty Shelton and his talented team, I was able to go from less-than-zero to 60 with my goal of establishing a social media platform for my personal passion. Having no Facebook, no idea what a Twitter hashtag was, and no blogging experience, I was overwhelmed and didn’t know how to begin. In a matter of several months of working with Shelton Interactive, I was able to build a solid social media presence, become sought after as an expert for multiple media interviews, and see my Shelton-created website The Breast Diaries take off, with likes, shares, and over 2000 pageviews each week. To my own amazement, I’ve been named a Top 10 Online Influencer regarding breast cancer, as well as one of the Top 20 Physicians Mentioned by Their Peers on breast cancer. I’ve been a contributor to The Atlantic and KevinMD.com. I now have a literary agent and I’m working on a book proposal. None of this would have happened without Shelton Interactive. An added bonus is that these folks are some of the most pleasant, responsive, friendly people I have ever worked with. Dreams can become a reality if you have the right team helping you to succeed. Shelton Interactive is that team.”

Dr. Stacey Vitiello Leading physician in breast imaging

“I can always count on Rusty to provide spot-on, target market creative ideas. I appreciate working with someone who doesn’t rely on the ‘business as usual’ mantra.”

Stephanie Newton Publicity Director—Thomas Nelson


“Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks. His ideas and tips have been instrumental in our course attendees getting major media, including Oprah, Good Morning America and The Early Show.”

Julie Silver, MD Award-winning author, successful entrepreneur and the Associated Chair for Strategic Initiatives, Department of Physical Medicine and Rehabilitation, Harvard Medical School


“In the old days, the only viable ways to generate attention for you or your business was to buy it (advertising) or beg for it (traditional public relations). Today, this is how most organizations still attempt to get noticed. Barbara and Rusty show you a better way – understanding the world of micromedia where everyone is a publisher.”

David Meerman Scott Bestselling author of 10 books including: The New Rules of Marketing & PR, now in 25 languages from Arabic to Vietnamese

“Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.”

Sally Hogshead New York Times bestselling author & creator of the Fascinate System

Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!

Tom Rath #1 New York Times bestselling author of StrengthsFinder

“Rusty and Barbara offer compelling, clear advice for approaching what seems to be an increasingly complicated media world. Mastering the New Media Landscape is an indispensable tool for anyone with a story to tell.”

Andy Andrews New York Times bestselling author of The Noticer and The Traveler’s Gift

Read this book. It holds the precious gift of both context and clarity in an ever re-interpreted world of media.

Charlotte Beers Former Chairman and CEO, Ogilvy and Mather Worldwide, Former Undersecretary of State for Public Diplomacy & Public Affairs

“The best way for businesses and individuals to learn how to successfully promote their products and ideas is to be educated by pragmatists who are engaged in the process every day.  Barbara and Rusty have written a wonderful and extremely useful book on how to deal with the three dimensions of micromedia—earned, rented, and owned. They explain how to leverage each dimension to gain the best return.”

Bill Davidow Silicon Valley pioneer and author of Overconnected: The Promise and Threat of the Internet

These authors explain PR and media strategies to get attention you own rather than rent. It’s a futureproof, long term view on how to master new media views.

Ryan Holiday Author of Trust Me, I’m Lying and Growth Hacker Marketing

If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the process. Highly recommended!

Robert D. Smith Artist Manager and author of 20,000 Days and Counting

This book provides an excellent, easy to understand, framework for building your brand using fast-changing new media platforms.

Jill Totenberg CEO, The Totenberg Group

The emergence of Micromedia has changed the game for anyone promoting their company, products or brand. With this brilliant new book, Barbara Cave Henricks and Rusty Shelton expertly explain how to navigate the new media rules and grow your audience from the ground up.

Jackie Huba Author of three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

How to create the magnetic pull that builds your business! Put this book on TOP of your business reading list to learn how to show up humanly and authentically as the value-added thought leader.  The way you communicate in the media world today is part of what compels people to want to be in touch and do business with you.

Jeanne Bliss Author of I Love You More than My Dog and Cofounder of the Customer Experience Professionals Association

The world of media is constantly changing and Rusty and Barbara are on the forefront of it all. This book will help you stay relevant and knowledgeable about the future. It may help you stay in business.

Rory Vaden Cofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs

This book is a vitamin-packed feast for anyone who’s serious about building a brand or promoting a cause. You want to be discoverable? This book shows you how. You want to create an army of engaged followers? This is your guide. You want to get maximum impact from earned media, rented media, and owned media? This is your instruction manual. Mastering the New Media Landscape is not just a book title. It’s what people who want to make a difference must be busy about doing.

Rodger Dean Duncan Bestselling author of CHANGE-friendly LEADERSHIP

Two of the best media minds today have created a simple, elegant model for the new micromedia world.  Beyond concept, Barbara and Rusty show us how to utilize tested strategies for building and strengthening our own media platforms rather than depending on the elusive dictates of the traditional gatekeepers.

Ray Bard Publisher, Bard Press, publisher of The One Thing

Anyone wanting to get a message out into the world will benefit enormously from reading Barbara and Rusty’s book.  Fast-moving and engaging, it provides tons of insight into what’s happening today in publicity and marketing and how to take best advantage of all the possibilities available in this new media world.

Erika Andersen Founder of Proteus, business thinker and author of the book Be Bad First

Barbara and Rusty have written a treasure map to a best seller. Study it. Follow it. Then watch your book soar!

Jill Griffin Author of Harvard’s Working Knowledge and author of Earn Your Seat on a Corporate Board

The challenge facing us all is this: how do we stand out and stay relevant in the mostly disruptive and massively distracting world of micromedia? Mastering the New Media Landscape gives you the answers.

Matthew E. May Author of The Laws of Subtraction

“As a business practitioner, and having led an integrated communication company, I found the allocation of media budgets a major key to achieving success. The force of PR has been growing and growing. Now, PR skills play beautifully on the new media front. Social media, the new emerging micromedia have now changed the communication landscape forever. I have seen Barbara Cave Henricks become a PR standout. Barbara and Rusty Shelton light up the complex, multi-faceted, but oh so critical new media world. It’s not just about being interesting – it’s about the new way to get results.”

Peter Georgescu Chairman Emeritus, Young & Rubicam

“In a fast-changing media milieu, this book [Mastering the New Media Landscape] provides a sure-footed blueprint for success.”

Julie Silver, MD Award-winning author, successful entrepreneur and the Associated Chair for Strategic Initiatives, Department of Physical Medicine and Rehabilitation, Harvard Medical School


“Rusty and his team have a keen understanding of the most critical components of the social media web, and more importantly, a talent for helping reach our audience in an authentic and incredibly creative fashion. They craft strategies that “stick” and have long-lasting impact, and they are masters of integrating traditional PR with the world of the web. Perhaps, most important, the style at Shelton – everyone on the team not only knew our work as well as we did, but was also responsive, friendly and easy to work with. Thank you!”

Claire Shipman ABC News Journalist and New York Times Bestselling Author

“There are a million people online who promise to help you with buzz, hype and promotion. Currently, all it takes to be considered a ‘social media expert,’ is to own a Twitter account. But Shelton Interactive are operating at a different level. Their work and real expertise were critical to the successful launch of my latest book ‘Do Over.’ I highly recommend them!”

Jon Acuff New York Times Bestselling Author and Speaker

“In the last three years since working with Shelton Interactive we went from a brand new blog to one of the top 30 Leadership blogs in the world (according to Alexa). We launched 2 bestselling books, a top ranked podcast, and our impressions climbed from a few thousand to a few million every month. The Shelton Interactive team has been a key part of our growth and their consistency and partnership along the way has been tantamount.”

Rory Vaden Cofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs

“Your work is absolutely remarkable from a design, content, creative, and quality standpoint. I am also continually blown away by how amazing the backend functions for the sake of scaling in the future. You have clearly thought way ahead of where we even are right now! I am excited to highly recommend you guys and will plan on doing a lot more in the future!”

Tom Rath #1 New York Times bestselling author of StrengthsFinder