Following the acquisition of Shelton Interactive in early 2016, Rusty is now Senior Marketing Strategist at Advantage Marketing, the agency arm of Advantage Media Group, the Business Growth Company™.
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Drawing on years of PR experience, Shelton Interactive works with some of the top brands and thought leaders in the world, to create PR campaigns focused on achieving client goals.
We approach PR a bit differently than most. Understanding that the world of public relations has changed dramatically in the past 5-10 years, Shelton Interactive combines relationships with top bloggers and journalists with creative and customized social media strategies developed to use a client’s online infrastructure to “pull” readers, clients, journalists and influencers to the client.
In today’s media environment, the first place most clients, readers, journalists and influencers will interact with your book or brand won’t be in person, it will be online—via your website and social media infrastructure.
What kind of impression are you making?
When trying to set your brand, book or business apart in today’s world, we believe everything starts with design—understanding that to catch someone’s attention, you must first catch their eye.
For us, design starts with understanding—we want to discover what makes you or your brand unique. What differentiates you? What would your customers say about their experience with you? How do readers respond to your message?
Website developers have a reputation of being unable to work alongside clients—unresponsive to email, inability to work alongside clients and looking for any reason to charge for extras.
When Shelton Interactive was founded, one area where the firm really wanted to stand out from the crowd was on the website front. For us, it comes down to not only doing excellent work, but also communicating ideas, needs, feedback and timelines clearly and effectively throughout the entire process.
While this may be true of baseball fields, it’s not for your website. The truth is the “field of dreams” you have imagined for your website may never materialize without search engine optimization (SEO). SEO is the process of communicating to Internet search engines, such as Google or Bing, what your website is for so your products or services are prominently listed for searchers in your target market. Shelton Interactive has developed a suite of finely crafted SEO programs to make sure your website gets the natural, organic search attention it deserves without long-term commitments or exorbitant up-front fees.