The challenge facing us all is this: how do we stand out and stay relevant in the mostly disruptive and massively distracting world of micromedia? Mastering the New Media Landscape gives you the answers.

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Matthew E. May Author of The Laws of Subtraction

Barbara and Rusty have written a treasure map to a best seller. Study it. Follow it. Then watch your book soar!

Jill Griffin Author of Harvard’s Working Knowledge and author of Earn Your Seat on a Corporate Board

Anyone wanting to get a message out into the world will benefit enormously from reading Barbara and Rusty’s book.  Fast-moving and engaging, it provides tons of insight into what’s happening today in publicity and marketing and how to take best advantage of all the possibilities available in this new media world.

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Erika Andersen Founder of Proteus, business thinker and author of the book Be Bad First

Two of the best media minds today have created a simple, elegant model for the new micromedia world.  Beyond concept, Barbara and Rusty show us how to utilize tested strategies for building and strengthening our own media platforms rather than depending on the elusive dictates of the traditional gatekeepers.

Ray Bard Publisher, Bard Press, publisher of The One Thing

This book is a vitamin-packed feast for anyone who’s serious about building a brand or promoting a cause. You want to be discoverable? This book shows you how. You want to create an army of engaged followers? This is your guide. You want to get maximum impact from earned media, rented media, and owned media? This is your instruction manual. Mastering the New Media Landscape is not just a book title. It’s what people who want to make a difference must be busy about doing.

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Rodger Dean Duncan Bestselling author of CHANGE-friendly LEADERSHIP

The world of media is constantly changing and Rusty and Barbara are on the forefront of it all. This book will help you stay relevant and knowledgeable about the future. It may help you stay in business.

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Rory Vaden Cofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs

How to create the magnetic pull that builds your business! Put this book on TOP of your business reading list to learn how to show up humanly and authentically as the value-added thought leader.  The way you communicate in the media world today is part of what compels people to want to be in touch and do business with you.

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Jeanne Bliss Author of I Love You More than My Dog and Cofounder of the Customer Experience Professionals Association

The emergence of Micromedia has changed the game for anyone promoting their company, products or brand. With this brilliant new book, Barbara Cave Henricks and Rusty Shelton expertly explain how to navigate the new media rules and grow your audience from the ground up.

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Jackie Huba Author of three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

This book provides an excellent, easy to understand, framework for building your brand using fast-changing new media platforms.

Jill Totenberg CEO, The Totenberg Group

If you want to grow your platform in today’s media environment, this book is a must-read. Rusty and Barbara are truly two of the world’s best when it comes to marketing and PR. Thankfully, they’ve created a go-to guide that walks you through each step of the process. Highly recommended!

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Robert D. Smith Artist Manager and author of 20,000 Days and Counting